MISSION

Travel Salem markets and promotes the Salem area & the Mid-Willamette Valley as a premier, year-round destination for conventions, events and leisure travelers. Serve as the official destination marketing organization and a vital tourism economic development generator for the region.

VISION

Through bold innovation and integrated partnerships, Travel Salem's programs and services heighten the visitor experience and drive economic impact, which supports local businesses, job creation and an enhanced quality of life.

VALUES

We are committed to service, integrity and excellence that provide tangible results and strengthen the businesses and communities we serve.