Time & Location:

November 3rd, 2022
11:00 to 4:30
Salem Convention Center - Santiam Ballroom
Exclusive Regional Chamber Coffee Hour prior from 10:00 to 11:00

Cost:

$50/person
See Registration Form

Deadline for Registration is October 28th, 2022

Sparkloft Media will share an overview of today's major social media platforms including best practices to gain followers and boost engagement with your audiences. Whether your DMO is just launching its social media presence or needs a refresher on the ever-changing digital landscape, Sparkloft will share marketing trends and tips to help you customize your social media strategy, formulate your destination’s voice, and manage active accounts.

Sparkloft’s team will also introduce you to the New Creator Economy, a $20 billion industry meeting consumers’ demand for raw, unfiltered and unexpected content and social connection. For the first time talent, not the brands or destinations they partner with, are less dependent on sponsors and more in control of the content they create. We will explain who these creators are, how they’ve dethroned the curated influencer feed, and how your destination can capitalize on this social trend.

A, B, Si's of Latino Marketing

The Latino Market is an important and growing segment of the travel and tourism industry that represents a great opportunity for growth both within and outside of the region. The travel habits of Latinos differ from those of non-Latinos and indicate greater opportunities for tourism growth. Learn how to adapt or reset your marketing strategy to the needs and wants of the youngest and fastest-growing demographic group in the U.S

Leveraging Other People’s Audiences

Building your own community is often a marketing priority, but it's also a long-term strategy that takes time to gain momentum. How do you make sure your business/brand growth isn't limited by the size of your own audience in the meantime? By leveraging and getting in front of other people's audiences where your dream patrons, decision makers, and influencers already hang out. In this session, media founder Ellen Yin will share two of the best ways to get more eyeballs on your business + clicks to your website: free, long-form guest features on industry podcasts and powerful partnerships with brands who serve your target market (including a recent partnership Ellen did with a local hotel that she'll break down as a real-life case study of this strategy at play). Ellen's session will be a collaborative, fireside style conversation tailored to your unique questions, so come ready to participate!

RDEI in the Organization

Stay tuned for more

Story Brand Marketing for Destinations

You're not like everybody else. But communicating what makes your business different…and awesome…is hard. The problem is if you don't know which stories to tell, your social media posts and emails just become marketing noise. Or worse, your narrative gets hijacked by negative voices or dissolved into radio silence. But it doesn’t have to be that way. Learn how to tap into the StoryBrand framework in your content marketing and tell the stories that set you apart and allow you to control the narrative. Get your customers excited to visit, return, and share their experience. Because you’ve worked hard to get here, and you deserve to get found and famous.

$50/person