A, B, Si's of Latino Marketing
The Latino Market is an important and growing segment of the travel and tourism industry that represents a great opportunity for growth both within and outside of the region. The travel habits of Latinos differ from those of non-Latinos and indicate greater opportunities for tourism growth. Learn how to adapt or reset your marketing strategy to the needs and wants of the youngest and fastest-growing demographic group in the U.S
Propel Your Business Visibility Through Podcast Guesting & Partnerships
Building your own community is often a marketing priority, but it's also a long-term strategy that takes time to gain momentum. How do you make sure your business/brand growth isn't limited by the size of your own audience in the meantime? By leveraging and getting in front of other people's audiences where your dream patrons, decision makers, and influencers already hang out. In this session, media founder Ellen Yin will share two of the best ways to get more eyeballs on your business + clicks to your website: free, long-form guest features on industry podcasts and powerful partnerships with brands who serve your target market (including a recent partnership Ellen did with a local hotel that she'll break down as a real-life case study of this strategy at play). Ellen's session will be a collaborative, fireside style conversation tailored to your unique questions, so come ready to participate!
RDEI in the Organization
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Make Your Business Famous with Story Brand Marketing
You're not like everybody else. But communicating what makes your business different…and awesome…is hard. The problem is if you don't know which stories to tell, your social media posts and emails just become marketing noise. Or worse, your narrative gets hijacked by negative voices or dissolved into radio silence. But it doesn’t have to be that way. Learn how to tap into the StoryBrand framework in your content marketing and tell the stories that set you apart and allow you to control the narrative. Get your customers excited to visit, return, and share their experience. Because you’ve worked hard to get here, and you deserve to get found and famous.