Travel Salem Hires MEDIAmerica as Publisher of the Salem Area Visitors Guide

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Travel Salem recently announced MEDIAmerica as the new Salem Area Visitors Guide publisher.  In its seventeenth year, the Salem Area Visitors Guide is the official visitors guide and resource for visitors to the Salem and Marion and Polk counties region.  The guide is distributed to 800 locations throughout Oregon, Washington, California and British Columbia and serves as the response piece to all Salem inquiries generated through Travel Salem’s advertising, public relations and consumer engagement strategies.

MEDIAmerica is an integrated publishing company focusing in three core areas that touch everyone’s lives: business, home and travel.  Oregon-owned and operated since 1981, MEDIAmerica is the most consistent and successful publishing company in Oregon. Since 1995, MEDIAmerica has established itself as the leader in Pacific Northwest travel and tourism publishing and content development.  Some of MEDIAmerica’s titles include: Oregon Business Magazine, Oregon Home Magazine, Discover Portland, Oregon Things to See & Do, Oregon Official State Travel Guide and Green Living.

“MEDIAmerica will take the Salem Area Visitors Guide to a new level through creative content, layout and strategies to drive consumers to direct point of sale opportunities on the TravelSalem.com website.  Travel Salem’s partnership with MEDIAmerica is beneficial to the entire region!” said Irene Bernards, marketing and PR director for Travel Salem.

Advertising sales for the Salem Area Visitors Guide will begin in November and run through January.  Businesses interested in learning more about Travel Salem and the Salem Area Visitors Guide can contact Irene Bernards at ibernards@TravelSalem.com or 503-581-4325 ext. 27 or Salem Area Visitors Guide advertising opportunities contact Terra Moreland at terram@mediamerica.net or 503-445-8830.