Don’t Miss the Parade of Sweetness!

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As summer fades and the days shorten, Willamette Valley hosts one of the most colorful yet under-the-radar events of the year. The event isn't formally announced but is possibly Oregon's oldest celebration, going on without fail and fanfare for years. . . it's the annual fall HARVEST, coming to you LIVE from a farm near you!

During the harvest, Willamette Valley comes alive and puts on its true colors: crisp yellow of apples, plump orange of pumpkins, sugary-sweet red of tomatoes and indigo of grapes ready for the winepress. Sure, it's nothing as flashy as a parade of floats, but harvest time is a wonderful parade for the taste buds!

It's easy to seek adventure beyond our borders, but any foodie worth their salt knows they need to appreciate what's right in front of their nose first. Instead of booking a flight to culinary capitals like Italy or Southern France, delve deeper into the culinary treasures in our own backyard: visit Prudence Uncorked (www.prudenceuncorked.com) to taste Oregon wild mushrooms on the menu. Save money on a Provence cheese tour, stop at Willamette Valley Cheese Company (www.wvcheeseco.com) and munch on award-winning Herb de Provence Havarti. No need to fly to the East Coast for apple cider to swig down with a homemade donut stop by E.Z. Orchards Farm Market (www.ezorchards.com) to get both. Or, if you like your cider hard, try Wandering Aengus' (www.wanderingaengus.com) brews made in the American cider tradition. Pick up a loaf of old-world sourdough at the Bread Board Bakery (www.thebreadboard.net) in Falls City.

Consider making the Salem area's agritourism hotspots the highlight of a trip, not just the side attraction. Our farms, orchards, wineries, breweries, restaurants, bakeries and artisan-crafted food stops are truly national and international treasures. For information about the area's agritourism destinations, visit www.TravelSalem.com.

Help Promote Oregon Bounty - Travel Oregon's Fall Travel Promotion, Oregon Bounty, is underway! 

Oregon Bounty kicked off August 23rd with this year's theme Oregon Bounty Wanderfeast. The campaign features ten chefs, over ten weeks, pursuing ten tastes they're crazy about, including wine, seafood, artisan spirits, mushrooms, craft brews and more. Go here to read an overview of the promotion and the "Win an Oregon Bounty Wanderfeast" contest.

Oregon Bounty is a million dollar campaign with an estimated 52 million impressions delivered to consumers in our target markets. New this year, we will feature interactive, expanding banner ads on culinary, travel, lifestyle and local websites like Sunset, Trip Advisor, Facebook, Yelp, Frommer's, OregonLive.com, SeattleTimes.com, SacBee.com and SFGate.com. All drive traffic to the redesigned culinary website, TravelOregon.com/bounty.

We created a marketing toolkit to help you draw upon the campaign to amplify your local marketing efforts. View the toolkit here. To make this promotion as successful as it can be, we encourage you to use the tools provided for your own consumer outreach. Together we can increase Oregon's overall share of voice and get folks traveling to and within our state.

The toolkit provides a variety of opportunities to customize the campaign for your own marketing efforts. We encourage you to:

  • Place a banner ad and Oregon Bounty logos on your website (starting Aug. 23)
  • Publish an e-newsletter article in your existing consumer communication pieces (starting Aug. 23)
  • Embed the Wanderfeast videos on your website (the first videos will be at youtube.com/TravelOregon starting Sept. 12)
  • Tweet and update your Facebook profile (please use #ORBounty as your hashtag); you can also retweet Travel Oregon posts
  • Encourage other businesses to use these tools

All the materials you need are provided in the toolkit. You will find other resources and news about Oregon Bounty as it happens on our dedicated news room page at TravelOregon.mediaroom.com.

For support in working with media interested in Oregon Bounty, please contact Michelle Godfrey at 503-378-8861 or Michelle@TravelOregon.com.

Otherwise, if you have questions about Oregon Bounty or the toolkit please contact Amy Nyberg at 503-378-8801 or Amy@TravelOregon.com.

Thank you very much for your support of Oregon Bounty.